As high-tech products mature,the marketing strategies employed are very different from those for other products in the mature or decline stage of the life cycle.

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High-tech products, like all products, typically follow the product life cycle stages (introduction, growth, maturity, and decline), and the marketing strategies employed at each stage are generally consistent with those used for other types of products. The strategies might be adapted to the specific characteristics of high-tech products, but the fundamental approach to marketing across the life cycle stages does not drastically differ.

As High-Tech Products Mature,the Marketing Strategies Employed Are Very Different