In the early 1980s Theodore Levitt,seeing dramatic improvements in telecommunications,was the first person to call for a truly global approach to marketing.The first company to pick up his ideas was London-based Saatchi & Saatchi,an advertising agency.Discuss S&S's rationale for global marketing.

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The Answer of In the early 1980s Theodore Levitt,seeing dramatic improvements in telecommunications,was the first person to call for a truly global approach to marketing.The first company to pick up his ideas was London-based Saatchi & Saatchi,an advertising agency.Discuss S&S's rationale for global marketing.

In the Early 1980s Theodore Levitt,seeing Dramatic Improvements in Telecommunications,was