At the maturity of the product life cycle,competition is generic and the job of the marketing manager is to convince potential customers that the new product satisfies their needs better than an existing substitute.

Question

Quizplus · Accepted Answer

At the maturity stage of the product life cycle, competition is often intense and not generic, as brands strive to differentiate themselves. The job of the marketing manager is more about defending market share and extending the product's life cycle through differentiation and finding new market segments, rather than convincing customers about the basic need the product satisfies, which is more relevant at the introduction stage.

At the Maturity of the Product Life Cycle,competition Is Generic