Discuss briefly why customers value brands.
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Q82: Too many products in the upper quadrants
Q83: Packaging can be an important differentiator.
Q84: Discuss how you would build strong brands
Q85: Retail stores often make lower margins on
Q86: A group of closely related products offered
Q88: At the maturity of the product life
Q89: Define brand equity and list the assets
Q90: Cosmetic customizers provide each customer with unique
Q91: Too many cash cows means considerable revenue
Q92: The notion of developing different product features
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