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________ Refers to Knowing the Target Market,specifying the Benefits to Be

Question 18

Multiple Choice

________ refers to knowing the target market,specifying the benefits to be delivered to the target customers,having a basic idea of how the product will be positioned,and finalizing the features and attributes.


A) Fast time-to-market
B) Sharp product definition
C) Careful launch planning
D) Strong market orientation

Correct Answer:

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