________ are effectively used in concept testing because of their diagnostic power and they can be used to get detailed discussion of various aspects of the concept.

Question

Quizplus · Accepted Answer

Focus groups are best suited for concept testing as they enable researchers to gain in-depth insights into a concept by facilitating detailed discussions among participants. The diagnostic power of focus groups helps identify obstacles that may hinder a concept's success in the market, which cannot be identified through surveys, demonstrations or experiments alone.

________ Are Effectively Used in Concept Testing Because of Their