When the customers become active participants in the innovation process,it is known as:

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Co-creation refers to the process of involving customers in the innovation process, making them active participants in the creation of new products or services. This approach can result in greater customer satisfaction and better alignment with market needs. Democratizing, multilearning, and customerization are not specific terms widely used to describe this process.

When the Customers Become Active Participants in the Innovation Process,it