Which of the following is the main reason many experts believe that relying on customers for new products,particularly true innovations,is doomed to failure?
A) Customers have limited ability to see into the future and conceptualize what could be.
B) Customers would be biased and would want only inexpensive products.
C) Customers don't have the time to think about new products.
D) Customers might share the same new product ideas with competitors.
Correct Answer:
Verified
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