Which of the following best describes the approach to new product development that results from the constant interaction of a multidisciplinary team whose members work together from the beginning of the project to the product's introduction?

Question

Quizplus · Accepted Answer

The rugby approach, also known as agile development, involves a multidisciplinary team working together from the beginning to the end of the project, with constant interaction and adaptation to changing needs and requirements. This method is in contrast to the classic linear approach, which involves a sequential process with distinct stages and little interaction between team members, and the cost-differential and target-costing approaches, which are focused on cost controls rather than collaboration and interaction.

Which of the Following Best Describes the Approach to New