In monitoring sales in market tests,it is important to recognize that a large percentage of first-year factory sales represents:

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In market tests, a large percentage of first-year factory sales often represents one-time stocking up by channels of distribution. This means that the initial sales may not necessarily be indicative of sustained demand from final customers. It is important to distinguish between sales to final customers and sales to intermediaries when analyzing sales data in market tests.

In Monitoring Sales in Market Tests,it Is Important to Recognize