Concept evaluation tests are used to:

Question

Quizplus · Accepted Answer

Concept evaluation tests are primarily used to quantitatively assess demand for the concept, although they may also contribute to reducing the concepts under consideration or refining the concept statements. However, their main purpose is to provide insight into consumer interest in a particular concept and to estimate potential sales or adoption rates, which can inform a company's decision on whether to pursue the concept further.

Concept Evaluation Tests Are Used To