________ consist of producing the product and getting potential customers to try it in order to forecast demand.

Question

Quizplus · Accepted Answer

Product use tests involve producing the actual product and having potential customers try it out in order to gauge demand. Conjoint analysis involves asking customers to choose between different product attributes and features, while cohort analysis involves grouping customers based on shared characteristics and analyzing their behavior. Concept generation tests involve assessing customer interest in potential product ideas before anything is actually produced. Therefore, out of the given options, product use tests are the best fit for the description provided.

________ Consist of Producing the Product and Getting Potential Customers