________ are used to predict sales and profits from the prospective new product launch and to make certain that marketing,distribution,and production skills are developed before full-scale operations begin.

Question

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Market tests are designed to predict sales and profits from a new product launch, and to ensure that marketing, distribution, and production skills are developed before full-scale operations begin. Product use tests (A) are designed to evaluate the usability and effectiveness of a product. Sales forecasts (C) estimate the future revenue from a new product launch, but do not necessarily provide information about the skills required to bring the product to market. Concept generation tests (D) are designed to brainstorm new product ideas and concepts, but provide minimal information about marketing, distribution, or production skills.

________ Are Used to Predict Sales and Profits from the Prospective