Identify the stage of the product life cycle where the focus should be on marketing differentiation.

Question

Quizplus · Accepted Answer

Differentiation is important in the maturity stage of the product life cycle because there are likely to be many competitors in the market. At this point, companies need to differentiate their product from others in order to stand out to consumers and maintain their market share. In the introduction and growth stages, the focus is more on building awareness and attracting new customers, while in the decline stage, the focus is on managing costs and possibly phasing out the product.

Identify the Stage of the Product Life Cycle Where the Focus