In this stage of the product life cycle,the focus should be on product innovation-that is,making improvements in the product and differentiating from existing competitors on the basis of observed product quality.

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During the growth stage of the product life cycle, the focus is on product innovation and differentiation to gain an advantage over competitors. This is usually the time when sales are increasing rapidly, and the company can invest in improving the product to meet the changing needs and wants of consumers.

In This Stage of the Product Life Cycle,the Focus Should