Which of the following pricing strategies is the most appropriate when costs are not related to volume and managers are less concerned about building significant market share?

Question

Quizplus · Accepted Answer

Skimming pricing strategy is the most appropriate when costs are not related to volume and managers are less concerned about building significant market share. It involves setting high prices for a new product or service during the initial introduction phase. This strategy is often used when a company has a unique or superior product and wants to maximize profits before competitors enter the market.

Which of the Following Pricing Strategies Is the Most Appropriate