Strategically pricing below customer value is often called pricing to value.

Name: Strategically pricing below customer value is often called pricing to value.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Strategically pricing below customer value is actually called pricing to volume, as the goal is to attract more customers by offering lower prices than the perceived value. Pricing to value, on the other hand, is setting a price that reflects the value the customer is receiving from the product or service.

Strategically Pricing Below Customer Value Is Often Called Pricing to Value