Which of the following pricing tactics applies to products that are used together when one of the products is a consumable that must be replenished continually?

Question

Quizplus · Accepted Answer

Complementary pricing refers to pricing tactics where two products are sold together to increase their value. In this case, the product that needs replenishing continually (consumable) is sold at a lower price, while the product that lasts longer is sold at a higher price. This encourages customers to keep purchasing the consumable with the more expensive product, leading to increased revenue for the company.

Which of the Following Pricing Tactics Applies to Products That