For products and services where there is relatively little information processing,consumers may move from the cognitive stage directly to the behavioral stage and then form attitudes after product usage.

Question

Quizplus · Accepted Answer

When consumers have limited information processing needs for a product or service, they may skip the affective stage and go directly from the cognitive stage to the behavioral stage. They will use the product or service and then form attitudes based on their experience with it.

For Products and Services Where There Is Relatively Little Information