Which of the following statements is true about customer promotion?
A) It comes directly to the customer from the manufacturer.
B) It is directed at intermediate channels of distribution.
C) It is an attempt to get the channels of distribution to stock more of a product.
D) It is run by the channel,either to the next channel in the distribution chain or to final customers.
Correct Answer:
Verified
Q14: Which of the following is an effective
Q15: Bonus packs which offer larger sizes for
Q16: Rebates are an example of _ promotion.
A)trade
B)product-oriented
C)price-oriented
D)horizontal
Q17: Which of the following represents a coupon
Q18: Identify the discrete programs with well-defined beginning
Q20: Which of the following is the dominant
Q21: Which of the following is a controversial
Q22: _ compensate retailers for prominently displaying and
Q23: When the company and the retailer share
Q24: Payments made to store chains for placing
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