Which of the following is one of the main reasons marketers use coupons heavily?
A) Coupon programs provide a competitive advantage.
B) Coupons are an effective way to target price-sensitive households.
C) The response rates for coupons are very high.
D) Expense per redemption of coupon is very low.
Correct Answer:
Verified
Q3: Identify the objective of trade promotions.
A)Creating awareness
Q4: Identify the correct statement about coupons.
A)They are
Q5: Which of the following types of coupons
Q6: Which of the following types of coupon
Q7: Which of the following is an action-focused
Q9: Which of the following is almost always
Q10: Consumer-oriented promotion gives customers a reason to
Q11: Which of the following is an example
Q12: With reference to price-oriented promotion,shelf "talkers" is
Q13: Which of the following statements is true
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