Which of the following is an example of a consumer price-oriented promotion?

Question

Quizplus · Accepted Answer

A money-back offer is a promotion that is focused on reducing the price for consumers. This type of promotion encourages consumers to try a product by offering them the chance to get their money back if they are not satisfied. The other options listed—off-invoice allowance, market development funding, and sampling—are all types of promotions that may be aimed at wholesalers, retailers, or other intermediaries in the distribution channel, rather than at consumers directly.

Which of the Following Is an Example of a Consumer