When a retailer or distributor stocks up on a product at a discount while promotion is running and then sells the inventory at regular price,the process is called:

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Forward buying is the process of purchasing a product at a discounted price during a promotion and then reselling it at a regular price afterward to save inventory costs. Retailers and wholesalers purchase products in bulk during their off-season or when they go on sale in a forward buying approach. It is a strategy that assists companies in minimizing costs when promoting and maintaining product profitability when the discount ends.

When a Retailer or Distributor Stocks Up on a Product