If category sales are fixed and marketing managers are interested in profit margins rather than market share,companies are better off:

Name: If category sales are fixed and marketing managers are interested in profit margins rather than market share,companies are better off:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Since the category sales are fixed, increasing expenditure on promotions or advertising will not generate any additional revenue. Therefore, companies are better off lowering their expenditure to increase profit margins.

If Category Sales Are Fixed and Marketing Managers Are Interested