In order for the brand to remain healthy,the least value of the consumer franchise-building percent ratio should be:

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The consumer franchise-building percent ratio is the percentage of total marketing expenses that are dedicated to building and maintaining the brand's relationship with consumers. This includes advertising, promotions, and other brand-building activities. A ratio of at least 50 percent indicates that the brand is dedicating a significant amount of resources to building and maintaining its consumer base, which is crucial for long-term success. Any value below this may signal that the brand is not investing enough in consumer engagement and may be at risk of losing market share to competitors. Therefore, the least value of the consumer franchise-building percent ratio should be 50 percent for the brand to remain healthy.

In Order for the Brand to Remain Healthy,the Least Value