The dominant form of price-oriented promotion is couponing.
Correct Answer:
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Q61: The response rates for coupons are very
Q62: _ activities focus on price alone and
Q63: "Sales promotion" involves boosting sales in short
Q64: E-coupons delivered through the Web have a
Q65: Channel-originated promotion events are run by the
Q67: In order for the brand to remain
Q68: Coupons are an effective way to target
Q69: Pull promotion activities give the intermediaries incentives
Q70: Trade promotion is directed at end consumers.
Q71: Rebates are rarely used in auto industry.
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