Trade promotion is the smallest part of the advertising/promotion budget.

Question

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Trade promotion can often be a significant portion of the advertising/promotion budget, especially for companies that sell their products through distribution channels or to retailers. Trade promotion includes activities such as offering discounts or rebates to retailers, providing in-store displays or signage, and offering co-op advertising opportunities. These promotions are designed to encourage retailers to stock and promote the manufacturer's products to consumers.

Trade Promotion Is the Smallest Part of the Advertising/promotion Budget