Sales increases from customer-oriented promotions reflect accelerated purchases by loyal buyers rather than new sales volume from brand switchers.

Question

Quizplus · Accepted Answer

Customer-oriented promotions are designed to reward and retain loyal customers rather than attract brand switchers. Therefore, sales increases resulting from such promotions are expected to come from the accelerated purchases of these loyal customers who are already familiar with and committed to the brand.

Sales Increases from Customer-Oriented Promotions Reflect Accelerated Purchases by Loyal