In product-oriented promotions,giving away the product free is called sampling.
Correct Answer:
Verified
Q73: For consumer-product companies that are the heaviest
Q74: Price promotions can dilute brand equity.
Q75: _ activities are those activities that build
Q76: The largest distribution channel for coupons is
Q77: Bar codes are also known as:
A)unique purchase
Q79: Sampling is less effective than coupons,advertising,and games
Q80: Coupons permit marketing managers to price discriminate,that
Q81: Retailer promotions are ineffective in getting customers
Q82: Promotion typically takes the long-run view.
Q83: Sales increases from customer-oriented promotions reflect accelerated
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