________ activities are those activities that build brand equity,including advertising sampling,couponing,and product demonstrations.

Question

Quizplus · Accepted Answer

Consumer franchise-building activities specifically aim to build brand equity through engaging and incentivizing consumers with strategies like advertising, sampling, couponing, and product demonstrations. Non-consumer franchise-building activities may focus on building relationships with suppliers or other businesses, rather than directly enhancing the brand for consumers. Product building activities may involve product development or improving quality, but do not necessarily focus on brand equity. Concept building activities may involve testing new brand or product concepts, but are not necessarily focused on building equity for an existing brand.

________ Activities Are Those Activities That Build Brand Equity,including Advertising