The largest distribution channel for coupons is by far free-standing inserts (FSIs).
Correct Answer:
Verified
Q71: Rebates are rarely used in auto industry.
Q72: Coupon programs provide competitive advantage.
Q73: For consumer-product companies that are the heaviest
Q74: Price promotions can dilute brand equity.
Q75: _ activities are those activities that build
Q77: Bar codes are also known as:
A)unique purchase
Q78: In product-oriented promotions,giving away the product free
Q79: Sampling is less effective than coupons,advertising,and games
Q80: Coupons permit marketing managers to price discriminate,that
Q81: Retailer promotions are ineffective in getting customers
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