For consumer-product companies that are the heaviest users of advertising and promotion,there has been a significant shift over time away from promotion toward media advertising.

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For consumer-product companies that are the heaviest users of advertising and promotion, there has been a significant shift over time towards more integrated and digital marketing strategies, including social media, content marketing, and influencer partnerships, rather than a simple shift from promotion to traditional media advertising.

For Consumer-Product Companies That Are the Heaviest Users of Advertising