A retailer may not think that the manufacturer's support in terms of cooperative advertising and training is sufficient while the manufacturer believes that it is offering the same level to that retailer as to others that have been successful.Identify this source of conflict.

Question

Quizplus · Accepted Answer

The source of conflict in this scenario is differing perceptions of reality. The retailer and manufacturer have different views on the level of support being offered, which is leading to conflict.

A Retailer May Not Think That the Manufacturer's Support in Terms