A merchant middleman who is engaged primarily in selling to ultimate consumers is referred to as broker.

Name: A merchant middleman who is engaged primarily in selling to ultimate consumers is referred to as broker.
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Question

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A broker is a middleman who facilitates transactions between buyers and sellers, but does not take ownership of the products. They earn a commission or fee for facilitating the transaction. A merchant middleman who sells directly to ultimate consumers is known as a retailer.

A Merchant Middleman Who Is Engaged Primarily in Selling to Ultimate