Identify the systems in which the manufacturer must be concerned about meeting not only its own objectives but also the objectives of the retailer.

Question

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In a category management system, the manufacturer must work closely with the retailer to ensure that their products meet the objectives of the retailer's overall category strategy. This may involve adjusting product features, packaging, pricing, and promotional strategies to align with the retailer's goals. Both the manufacturer and the retailer have an interest in maximizing sales and profits within the category, making it essential for the manufacturer to consider the retailer's objectives as well as their own. The other systems listed may also involve collaboration with retailers, but category management places the greatest emphasis on this type of partnership.

Identify the Systems in Which the Manufacturer Must Be Concerned