A back-of-the-envelope approach to calculating lifetime customer value (LCV) is a margin "multiple," which can be used to multiply the current margin generated by each customer to estimate the LCV.This multiple is shown by the formula: r/(1 + i + r) .In this formula,"r" stands for:
A) retention rate for the product.
B) failure rate for the firm's products.
C) rate of return of the product by the customers.
D) the reliability of the product.
Correct Answer:
Verified
Q2: Which of the following statements is true
Q3: Retained customers have been found to:
A)become more
Q4: Which of the following statements is true
Q5: Loyal customers are often more _ than
Q6: American Express asking its members to upgrade
Q8: Identify the correct statement about transaction buyers.
A)They
Q9: _ profit is simply the profit margin
Q10: Data mining refers to:
A)designing customer information file
Q11: Which of the following is most likely
Q12: Which of the following is one of
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