Loyal customers are often more price-insensitive than customers who need a price inducement to switch or to become a new customer.

Question

Quizplus · Accepted Answer

Loyal customers are more likely to continue to purchase a product or service regardless of price changes, as they have an emotional or habitual attachment to the brand. In contrast, new or potential customers may need a lower price as an incentive to persuade them to switch or make a purchase. Therefore, loyal customers are often more price-insensitive.

Loyal Customers Are Often More Price-Insensitive Than Customers Who Need