Tangibility of services can be increased by using sampling or other promotions.

Question

Quizplus · Accepted Answer

Sampling or other promotions can provide customers with a tangible experience of the service, helping to increase its perceived tangibility. This can be especially important for services that may be difficult for customers to fully understand or evaluate without actually experiencing them in some way. By providing a sample or promotion, a service provider can give customers a taste of what they can expect from the service, making it more tangible and easier to evaluate.

Tangibility of Services Can Be Increased by Using Sampling or Other