Starbucks decides to allocate 30% of their total online marketing funding to social media.This decision represents a variation of which of the following?

Question

Quizplus · Accepted Answer

Allocating a specific percentage of the total marketing budget to a particular channel, like social media in this case, is an example of the percentage of ad spend method. This approach bases the budget on a set percentage of either the projected or actual sales or the overall marketing budget.

Starbucks Decides to Allocate 30% of Their Total Online Marketing