At which stage of the social media marketing strategic planning process does the planner elaborate on what is expected of the social media campaign and what financial and human resources are available?

Question

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Identifying the objectives is the stage where the planner elaborates on what is expected of the social media campaign and what financial and human resources are available. This is where the planner sets specific, measurable, achievable, relevant, and time-bound (SMART) goals and determines the budget and team needed to execute the campaign.

At Which Stage of the Social Media Marketing Strategic Planning