Which of the following completes the sentence,'The GEICO gecko was developed as part of the insurance company's traditional advertising and may be employed in a social media campaign to give the company a head start in terms of consumer recognition,so in this case the GEICO gecko is a(n)______'?

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An advertising creative asset is a term used to describe the various elements used in an advertising campaign. The GEICO gecko is an example of a creative asset since it was developed as part of the company's traditional advertising. While it may also be used in social media campaigns, it is first and foremost a creative asset used to promote the company's products and services.

Which of the Following Completes the Sentence,'The GEICO Gecko Was