Which term refers to why planners need to define how the brand will behave in the social Web,what voice will be used,and even how deeply the brand will interact in the social space with customers?

Question

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The term that refers to defining how the brand will behave in the social Web, what voice will be used, and how deeply the brand will interact in the social space with customers is "social persona". A social persona is a specific character or personality that is created to represent the brand online. It includes the voice, tone, and type of content that the brand will share on social media platforms. Creating a well-defined social persona is important for maintaining consistency and building a strong brand presence in the social space.

Which Term Refers to Why Planners Need to Define How