Apple increases their budget for social media marketing so that its respective social media marketing budget outweighs Samsung's social media marketing budget.This is an example of which of the following?

Question

Quizplus · Accepted Answer

The competitive parity method involves setting a budget based on what competitors are spending, aiming to match or exceed their budgets to maintain or gain market share. Apple increasing its budget to outweigh Samsung's is an example of this approach.

Apple Increases Their Budget for Social Media Marketing So That