Taylor gets lost in playing FIFA to the point that he has now developed a strong love for Adidas brand clothing,which is prominently advertised and used by characters in the game.Which of the following provides an explanation for this development?

Question

Quizplus · Accepted Answer

Narrative transportation theory explains how people become "transported" into a story, leading to changes in attitudes and beliefs consistent with the story. In Taylor's case, playing FIFA and seeing Adidas prominently featured led to a positive attitude towards the brand, illustrating how narrative transportation can influence real-world preferences.

Taylor Gets Lost in Playing FIFA to the Point That