Why should marketers consider social music sites as possible ad vehicles?

Name: Why should marketers consider social music sites as possible ad vehicles?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Social music sites offer targeting and reach capabilities, advertisers can target using age, gender, preferred music genre, and location, ad impressions are charged on a CPM basis, and production may be provided by the site. All of these factors make social music sites a strong possibility for ad vehicles.

Why Should Marketers Consider Social Music Sites as Possible Ad