Which of the following is not a step in consumer decision making?
A)Problem recognition.
B)Information search.
C)Pre-purchase evaluation.
D)Purchase.
E)Post-purchase evaluation.

Question

Quizplus · Accepted Answer

Pre-purchase evaluation is not a standard term used in the consumer decision-making process. The typical steps include problem recognition, information search, evaluation of alternatives (which might be confused with pre-purchase evaluation), purchase, and post-purchase evaluation.

Which of the Following Is Not a Step in Consumer