When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?
A)Confirmation bias.
B)Verification.
C)Similar life experiences.
D)False equivalency.
E)Influence tactics.

Question

Quizplus · Accepted Answer

Confirmation bias occurs when individuals favor information or perspectives that confirm their preexisting beliefs or values. In the context of product reviews, when shoppers recognize similarities between themselves and a reviewer, they are more likely to trust the review because it aligns with their own experiences or expectations, thus confirming their biases.

When a Shopper Recognizes Similarities Between Themselves and a Reviewer