Question 1

Which of the following actions is not considered to be social shopping?
A)Navigating product information online using social commerce tools.
B)Emailing product summaries.
C)Asking a sales associate for their opinion in the store.
D)Subscribing to RSS feeds of other users' favorite product lists.
E)Bookmarking your favorite products online.

Accepted Answer

Asking a sales associate for their opinion in the store is not considered social shopping because it involves direct, in-person interaction rather than utilizing online social networks or tools to influence shopping behavior.

Question 2

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?
A)Verification.
B)Rating reviews.
C)Helpfulness.
D)Usefulness.
E)Validation theory.

Accepted Answer

Verification refers to the process of confirming or validating information, which aligns with the context of consumers using ratings and reviews for validation before making a purchase.

Question 3

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?
A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Accepted Answer

ZMOT (Zero Moment of Truth) emphasizes that consumers today are exposed to several moments online where they can research and be influenced prior to making a purchase decision. Verification, FMOT (First Moment of Truth), SMOT (Second Moment of Truth), and GMOT (Growth Moment of Truth) are not directly related to this concept.

Question 4

Which of the following is not an example of social commerce?
A)Online ratings and reviews.
B)Shopping related apps.
C)Deal sites and deal aggregators.
D)Social shopping malls and storefronts.
E)Consumer solicited media and microblogs.

Accepted Answer

Consumer solicited media and microblogs are not considered social commerce because they do not involve direct buying or selling of products or services. Rather, they are platforms for sharing opinions and recommendations about products or brands. Social commerce typically involves a more direct integration of social media and other online platforms with e-commerce transactions.

Question 5

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?
A)Ratings.
B)Reviews.
C)Recommendations.
D)Referrals.
E)Feeds.

Accepted Answer

Reviews typically include detailed comments and critiques about an object or service, providing insight and helpful information to the general public seeking to make informed decisions. Ratings usually involve a numeric scale or star system that accompanies the review, providing a quick summary of how the object in question has been received by other consumers. Recommendations generally suggest a particular course of action or product to others, while referrals are more likely to involve a personal connection or network of contacts. Feeds usually refer to social media activity or updates from blogs and other online sources.

Question 6

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?
A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Accepted Answer

ZMOT (Zero Moment of Truth) is the stage in the buying process where consumers search and gather information online before making a purchase decision. Both a Pinterest board of favorites at Macys.com and a review of pizza places on Yelp can influence consumers at this stage by providing visual inspiration and social proof, respectively.

Question 7

Which of the following is the practice of buying and selling products and services via the Internet?
A)Social commerce.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Social shopping.

Accepted Answer

E-commerce specifically refers to the buying and selling of goods and services over the internet. Social commerce, online communities, social publishing, and social shopping are all related concepts but have slightly different meanings.

Question 8

When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?
A)Confirmation bias.
B)Verification.
C)Similar life experiences.
D)False equivalency.
E)Influence tactics.

Accepted Answer

Confirmation bias occurs when individuals favor information or perspectives that confirm their preexisting beliefs or values. In the context of product reviews, when shoppers recognize similarities between themselves and a reviewer, they are more likely to trust the review because it aligns with their own experiences or expectations, thus confirming their biases.

Question 9

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?
A)Ratings.
B)Reviews.
C)Recommendations.
D)Referrals.
E)Feeds.

Accepted Answer

Scores given by critics are commonly referred to as ratings. Reviews are written evaluations of something, recommendations are suggestions to choose or try something, referrals are suggestions to consult or hire someone, and feeds generally refer to social media updates.

Question 10

The social commerce approach characteristic of advocacy is best defined by which of the following?
A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Accepted Answer

The answer of The social commerce approach characteristic of advocacy...

Question 11

Which of the following is not a step in consumer decision making?
A)Problem recognition.
B)Information search.
C)Pre-purchase evaluation.
D)Purchase.
E)Post-purchase evaluation.

Accepted Answer

Pre-purchase evaluation is not a standard term used in the consumer decision-making process. The typical steps include problem recognition, information search, evaluation of alternatives (which might be confused with pre-purchase evaluation), purchase, and post-purchase evaluation.

Question 12

The social commerce approach characteristic of transparency is best defined by which of the following?
A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Accepted Answer

Transparency in social commerce involves openly acknowledging the nature of opinions, especially when they are solicited, incentivized, or facilitated by the brand. This practice ensures that consumers are aware of any potential biases or influences behind the reviews or opinions they read.

Question 13

The social commerce approach characteristic of infectiousness is best defined by which of the following?
A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Accepted Answer

The social commerce approach characteristic of infectiousness is best defined by making it easy for users to share reviews on blogs and social networking platforms. This allows for the opinions to spread and potentially go viral, leading to increased awareness and sales. Options A, B, D, and E all involve acknowledging or encouraging opinions, but they don't necessarily directly relate to the infectiousness approach.

Question 14

Social commerce is a subset of which of the following?
A)Social entertainment.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Consumer-solicited media.

Accepted Answer

Social commerce is a subset of e-commerce, where online interactions between buyers and sellers are facilitated through social media platforms.

Question 15

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?
A)Rule of reciprocity.
B)Norm.
C)Heuristic.
D)Bounded rationality.
E)Referral.

Accepted Answer

The mental shortcut used to make a quick decision by choosing the restaurant with the highest average rating is called a heuristic. A heuristic is a mental shortcut that people use to solve problems or make decisions quickly without complete information, often relying on past experiences or available information to guide their decision-making process.

Question 16

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?
A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Accepted Answer

SMOT stands for Second Moment of Truth, which refers to the moment when a consumer uses a product and experiences satisfaction or dissatisfaction, reflecting their direct interaction with the product's performance.

Question 17

Which of the following refers to the moment a consumer chooses a product from the store shelf?
A)ZMOT.
B)Verification.
C)FMOT.
D)SMOT.
E)GMOT.

Accepted Answer

FMOT stands for "First Moment of Truth" and refers to the moment when a consumer makes a decision to purchase a product in a store, typically by selecting it from the shelf or display. This is a critical moment for marketers, as it represents the point where consumers are most likely to make a decision about whether or not to buy a product.

Question 18

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?
A)Authenticity.
B)Transparency.
C)Reciprocity.
D)Sustainability.
E)All of the above.

Accepted Answer

To make the most of the opportunity, marketers should develop a social commerce approach with authenticity, transparency, reciprocity, and sustainability. Authenticity is important to build trust with customers, transparency helps to build credibility by being honest about the products and services offered, reciprocity encourages customers to engage with the brand and share their experiences with others, and sustainability is vital for long-term success by ensuring that the business is environmentally and socially responsible. All of these characteristics can help the brand to build a strong relationship with customers and drive sales through social commerce.

Question 19

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?
A)Social commerce.
B)E-commerce.
C)Online communities.
D)Social publishing.
E)Social shopping.

Accepted Answer

Social shopping refers to situations where consumers interact with one another during a shopping event, which can open the doors for others to influence our decisions. This can happen both online and offline, as social shopping can occur both on social media platforms and in physical stores. Social shopping is a form of social commerce, which encompasses all forms of online shopping that involve social interactions between consumers. Therefore, option A is not incorrect, but it is broader in scope. Options B, C, and D do not specifically refer to situations where consumers interact with one another during a shopping event.

Question 20

The social commerce approach characteristic of reciprocity is best defined by which of the following?
A)Acknowledge opinions that were invited,incentivized,or facilitated by the brand.
B)Enable consumers to rate the value of opinions offered on the site.
C)Make it easy for users to share reviews on blogs and social networking platforms.
D)Acknowledge the value of the opinions customers offer.
E)Encourage consumers to contribute posts.

Accepted Answer

The social commerce approach characteristic of reciprocity involves acknowledging the value of the opinions customers offer. This means that the brand recognizes and appreciates the contributions made by consumers, which can encourage them to continue engaging with the brand and advocating for its products or services. While options A, B, C, and E may also be components of a social commerce approach, they do not necessarily reflect the principle of reciprocity, which emphasizes mutual benefit and recognition between the brand and its customers.

Quiz 9: Social Commerce

Which of the following actions is not considered to be social shopping?

Consumers may also use ratings and reviews as a form of validation just prior to purchase.This is referred to as which of the following?

Which of the following emphasizes that consumers today may be influenced in several moments online prior to making a purchase decision?

Which of the following is not an example of social commerce?

Assessments with detailed comments about the object in question to the general public are referred to as which of the following?

Which information,whether a Pinterest board of favorites at Macys.com or a review of pizza places on Yelp,influences consumers at multiple stages in the buying process?

Which of the following is the practice of buying and selling products and services via the Internet?

When a shopper recognizes similarities between themselves and a reviewer this tends to increase trust in product reviews This is referred to as which of the following?

Scores that people,acting in the role of critics,assign to something as an indicator are referred to as which of the following?

The social commerce approach characteristic of advocacy is best defined by which of the following?

Which of the following is not a step in consumer decision making?

The social commerce approach characteristic of transparency is best defined by which of the following?

The social commerce approach characteristic of infectiousness is best defined by which of the following?

Social commerce is a subset of which of the following?

If you want to choose a restaurant near the amphitheater where you are attending a concert this weekend,you might pull up all the restaurants in the area and then choose the one with the highest average rating.This mental shortcut used to help you make a decision is known as which of the following?

Which of the following refers to the moment a consumer uses the product and feels satisfaction or dissatisfaction?

Which of the following refers to the moment a consumer chooses a product from the store shelf?

To make the most of the opportunity,marketers should develop a social commerce approach with which of the following characteristics?

Which of the following refers to situations where consumers interact with one other during a shopping event and opens the doors for others to influence our decisions?

The social commerce approach characteristic of reciprocity is best defined by which of the following?