Question 1

______ are the community vehicles that house and enable social social engagement.

Accepted Answer

Social networking sites, such as Facebook and Twitter, are designed to enable social engagement between individuals, groups, and communities, and provide a platform for sharing information, connecting with others, and building relationships. These sites are often seen as the primary vehicles for social networking and often provide tools and features to facilitate communication, collaboration, and engagement among their users.

Question 2

Which of the following does not represent a way in which social networking sites vary?

Accepted Answer

E

Question 3

Which of the following best describes the term 'social sharing'?

Accepted Answer

Social sharing refers to features that allow users to share their digital content, thoughts, and opinions on social media platforms. This involves providing users with share buttons, widgets, and other tools that they can use to distribute content from their website or social media page to their network. Therefore, the best description is option D - features that provide people with the tools they need to reveal elements of their digital identities.

Question 4

Which of the following is not an example of social sharing?

Accepted Answer

Your high school yearbook is not an example of social sharing as it is a personal item that is not shared on social media platforms.

Question 5

Sites that are open to people who are not affiliated with the site's sponsor are considered which of the following?

Accepted Answer

Sites that are open to people who are not affiliated with the site's sponsor are called external social networks. Examples of external social networks include Facebook, Twitter, LinkedIn, and Instagram.

Question 6

What helps Facebook maintain its dominance as the most popular SNS for marketers?

Accepted Answer

The answer of What helps Facebook maintain its dominance as...

Question 7

Users that actively product content in the form of video,podcasts/music,stories,articles,and blog posts are known as ______.

Accepted Answer

Creators are individuals who actively produce content in various forms such as video, podcasts, music, stories, articles, and blog posts, etc. They are primarily responsible for creating and sharing content on various social media and digital platforms. They can be professional or amateur individuals who are passionate about creating content and sharing their ideas with the world. Other options such as members, lurkers, consumers, and influencers do not necessarily refer to individuals who create content actively.

Question 8

Which type of social networking site is differentiated by an emphasis on some common hobby,interest,or characteristic that draws members to the site?

Accepted Answer

Vertical networks are differentiated by an emphasis on a common hobby, interest, or characteristic that draws members to the site. They are designed to connect people based on specific niches or vertical markets.

Question 9

Which of the following is a term used to describe a single profile providing access across social networking sites with a single login and shared information?

Accepted Answer

Identity portability is the term used to describe a single profile providing access across social networking sites with a single login and shared information.

Question 10

It is useful to compare social networks and to understand how their defining dimensions affect our ability to market brands within the social space.This is particularly relevant as users utilize more social channels for ______.

Accepted Answer

Users utilize more social channels for specialized purposes, which means they are looking for content and interactions that are tailored to their specific interests or needs. Understanding this can help marketers target their strategies more effectively within the social space.

Question 11

IBM launched a site for its employees called BeeHive that enables them to post profiles,maintain a blog,participate in discussion groups,and share files.This is an example of which of the following?

Accepted Answer

The site BeeHive launched by IBM is an internal social network as it is meant for use by its employees only to connect and collaborate with each other through various features like profiles, blogs, discussion groups, and file sharing.

Question 12

Which of the following can represent secondary content?

Accepted Answer

Secondary content refers to content that is related to the main content but not directly part of it. Retweets, links to a celebrity blog, and brands "liked" on Facebook are all examples of secondary content as they are related to the main content but not directly part of it. Therefore, the correct answer is D, "All of these".

Question 13

Which of the following is the goal of OpenID,an authentication protocol that works across participating sites and helps minimize the switching cost problem?

Accepted Answer

OpenID's goal is to provide identity portability, allowing users to use a single set of credentials to log in to multiple sites without having to create a new account each time. This aims to solve the switching cost problem, as users can easily move between websites without the hassle of creating new login information.

Question 14

Which of the following best describes secondary content?

Accepted Answer

Secondary content refers to content that is not originally created by the user but is found valuable and is shared or redistributed within their social networks. This can include articles, videos, memes, and other types of media that users share to inform, entertain, or engage their community.

Question 15

Which of the following is not a characteristic of a vertical network?

Accepted Answer

A vertical network is typically focused on a specific area of interest or activity, and therefore, it is not designed for a wide range of topics. Choice D does not align with this characteristic, making it the correct answer.

Question 16

Which of the following describes the Social Community Zone?

Accepted Answer

All of the above statements accurately describe the Social Community Zone, which is characterized by its focus on building and maintaining social relationships through collaboration, conversation, and shared content.

Question 17

While many social networking sites remain open to anyone,many still require new members to register for membership and to use login specifications to access the community.Which of the following is not a reason to maintain a record of membership?

Accepted Answer

Encouraging identity portability and adoption of OpenID standards is not directly related to maintaining a record of membership for a social networking site. This is more about allowing users to use a single set of credentials across multiple sites, rather than a reason for a site to maintain a membership record.

Question 18

Which of the following completes the sentence,'The need to manage multiple community accounts (and to forego some due to the required investment),as well as the steady streams of content flowing from multiple networks,often leads to ______'?

Accepted Answer

The sentence describes the challenges of managing multiple community accounts and the constant influx of content, which can lead to social networking fatigue, a feeling of exhaustion or burnout from social media use. None of the other options fit the context of the sentence.

Question 19

In a social network,people show their loyalty through simple acts such as 'liking' brands on their Facebook page or 'joining' a sponsored group.This type of loyal following in an online community is also known as which of the following?

Accepted Answer

The answer of In a social network,people show their loyalty...

Question 20

Which of the following occurs when a user is unable to transfer social contacts and content from one social network to another?

Accepted Answer

The inability to transfer social contacts and content from one social network to another is known as social lock-in. This can be frustrating for users who may want to switch to a different social network but cannot due to the difficulty in transferring their contacts and content.

Quiz 6: Social Community