Question 1

What is the difference between synchronous and asynchronous interactions?
A)Synchronous don't require all the participants to respond immediately;asynchronous occur in real time.
B)Synchronous occur in real time;asynchronous don't require all the participants to respond immediately.
C)Synchronous require social media;asynchronous require traditional media.
D)Synchronous require traditional media;asynchronous require social media.
E)Synchronous require mass media;asynchronous require personal media.

Accepted Answer

Synchronous interactions occur in real time, meaning that all participants are engaged in the interaction at the same time and can respond immediately. Asynchronous interactions do not require all participants to respond immediately and can occur over an extended period of time. Therefore, choice B is the best answer as it accurately differentiates between the two types of interactions.

Question 2

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?
A)Social community.
B)Social publishing.
C)Social entertainment.
D)Social commerce.
E)Social punishment.

Accepted Answer

Candy Crush and Mafia Wars are games, which fall under the social entertainment zone of social media. These virtual worlds provide entertainment and a means for users to interact with each other while playing games.

Question 3

The social utility,Facebook,offers which of the following?
A)Synchronous interactions only.
B)Asynchronous interactions only.
C)Both synchronous and asynchronous interactions.
D)Neither synchronous nor asynchronous interactions.
E)These terms are not relevant to understanding the utility of Facebook.

Accepted Answer

Facebook offers both synchronous interactions (such as live video chats or instant messaging) and asynchronous interactions (such as commenting on a post or sending a message that can be read and responded to later).

Question 4

Which social media space zone primarily assists in the online buying and selling of products and services?
A)Social community.
B)Social publishing.
C)Social entertainment.
D)Social commerce.
E)Social punishment.

Accepted Answer

Social commerce primarily assists in the online buying and selling of products and services. This can include platforms such as Instagram and Facebook Marketplace, where businesses and individuals can list and sell their products directly to consumers.

Question 5

Which of the following best describes a social publishing site,such as a blog?
A)Operates like an online new source for which readers can share information,create discussions,and learn about a narrow range of topics.
B)Information can only be maintained by journalists or specific organizations.
C)Operates like an online new source for which readers can share information,create discussions,and learn about a wide range of topics.
D)Content is limited to text,graphics and video.
E)None of these.

Accepted Answer

A social publishing site, such as a blog, is a platform where users can create and publish their own content on a wide range of topics, and engage with other users through comments and discussions. It is not limited to a narrow range of topics, and does not require journalism or organizational oversight.

Answer: E 
 The other options are incorrect as they do not accurately describe a social publishing site such as a blog.

Question 6

Which of the following best fits the role of a 'Digital Native?'
A)A current Sophomore in college.
B)Your grandparents.
C)Bill Gates,founder of Microsoft.
D)Your 50 year old uncle.
E)Larry Page,founder of Google.

Accepted Answer

Digital Natives are individuals that grew up surrounded by digital technology and have a natural ability to use it. As a current Sophomore in college, they are likely to have grown up using technology and are comfortable with it.

Answer: D
 Your 50-year-old uncle is less likely to be a Digital Native as they did not grow up with digital technology as readily available as younger generations.

Answer: E
 Larry Page, founder of Google, is also a good fit for a Digital Native given his involvement in and contributions to the digital technology industry.

Question 7

Social media and traditional media are most alike in which regard?
A)Both are only used online.
B)Neither function in online settings.
C)Social and traditional media include only one channel and one vehicle within that channel.
D)Social and traditional media include several channels,and within each channel there are specific vehicles.
E)Social and traditional media are not alike in any way.

Accepted Answer

Both social and traditional media include several channels, such as print, radio, and television, and within each channel, there are specific vehicles, such as newspapers or news programs.

Question 8

Facebook applications apply to which of the following zones of social media?
A)Social community only.
B)Social publishing only.
C)Social entertainment and social commerce.
D)Social commerce and social community.
E)Social community,publishing,entertainment,and commerce.

Accepted Answer

Facebook applications span across various zones of social media including social community (connecting with friends), social publishing (sharing news articles, updates), social entertainment (games, live videos), and social commerce (marketplace, shop pages), making it a versatile platform.

Question 9

Which of the four zones of social media mainly assists in the dissemination of content to an audience?
A)Social community.
B)Social commerce.
C)Social entertainment.
D)Social publishing.
E)Social dissemination.

Accepted Answer

The zone of social media that mainly assists in the dissemination of content to an audience is Social publishing. This zone is focused on sharing content, such as blog posts, articles, and news, and allows users to share and distribute the content with their followers and connections.

Question 10

A synchronous interaction is best exemplified by which of the following?
A)Watching a YouTube commercial.
B)Posting a reply to a question on a discussion board within the week it was assigned.
C)Responding a day later to an email from your friend.
D)Reading through several blog posts on the Internet.
E)Messaging back and forth via text messaging with your friend.

Accepted Answer

Messaging back and forth via text messaging with your friend is an example of synchronous interaction, as it involves a real-time exchange of messages between two or more people. The other options do not involve real-time interactions.

Question 11

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?
A)Social storefronts.
B)Deal aggregators.
C)Folksonomies.
D)Connections.
E)Tag clouds.

Accepted Answer

The term "connections" is often used to refer to friends or fans on social networking sites who communicate and share content with each other.

Note: A and B refer to e-commerce related concepts, C refers to a user-generated classification system, and E refers to a visual representation of tags or keywords.

Question 12

Which of the following best explains what social media are?
A)Anything that involves delivering hosted services online.
B)The means to harness the collective knowledge of a crowd to solve problems and complete tasks.
C)The online means of communication,conveyance,collaboration,and cultivation among interconnected and interdependent networks.
D)Sets of labels or tags that individuals choose in a way that makes sense to them,as opposed to using predefined keywords.
E)People who share their views about a product or service,even though they're not affiliated with the company.

Accepted Answer

Social media refers to the online means of communication, collaboration, and cultivation among interconnected and interdependent networks. It encompasses platforms such as Facebook, Twitter, and Instagram, where individuals can connect with one another and share content. While some social media platforms may also involve delivering hosted services online (option A) or harnessing the collective knowledge of a crowd to solve problems (option B), these are not the defining characteristics of social media. Likewise, while social media may involve the use of tags or labels (option D) and user-generated content (option E), these are not the best explanations of what social media are.

Question 13

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of ______ used by companies to communicate a message'?
A)mediums
B)blogs
C)apps
D)vehicles
E)connections

Accepted Answer

The word "mediums" refers to channels or methods of communication, making it the best choice to complete the sentence. The other options, such as blogs, apps, or connections, may also be used by companies to communicate, but they are not the most accurate choices to complete the sentence. "Vehicles" could also be a possible choice, but it is less commonly used in this context.

Question 14

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?
A)Bulk media.
B)Personal media.
C)Mass media.
D)Social media.
E)Individual media.

Accepted Answer

Mass media refers to forms of communication that can reach a large number of people at the same time. These include traditional forms of media such as television, radio, newspapers, and magazines, as well as newer forms of digital media like social networks and blogs. Bulk media or individual media are not commonly used terms in the field, while personal media refers to communication that occurs on a one-to-one basis, such as email or messaging.

Question 15

Which of the following represents the three channels in the social community zone?
A)Social networking sites,message boards and forums,and wikis.
B)Microsharing sites,media sharing sites,and news sites.
C)Social games and gaming sites,socially enabled console games,and alternate reality games.
D)Reviews and ratings,deal sites and deal aggregators,and social storefronts.
E)The internet,social software,and social media users.

Accepted Answer

The three channels in the social community zone are social networking sites, message boards and forums, and wikis.

Question 16

Which of the following completes the sentence,'Christine maintains her ______ by updating her status,indicating her availability,and adding a friend on Facebook'?
A)social well-being
B)social popularity
C)social presence
D)social identity
E)social commerce

Accepted Answer

The sentence suggests that Christine is maintaining her presence on Facebook by updating her status, indicating her availability, and adding a friend. Therefore, "social presence" is the best choice to complete the sentence. Social well-being, social popularity, social identity, and social commerce do not make sense in the context of the sentence.

Question 17

Which person best fits the description of a 'Digital Native'?
A)Johnny,a college student,does not do anything in the morning until he checks his Instagram account for pictures from last night's party.
B)Bob was raised during the 1980s when the internet was not widespread.
C)Your mother remembers growing up without a personal computer in her home.
D)The first thing Grandpa Henry does in the morning is walk to the end of the driveway for the newspaper,his source for the daily news.
E)Bill Gates is the founder of Microsoft.

Accepted Answer

A digital native is someone who grew up with technology, particularly the internet, as a part of their daily life. Johnny, being a college student, is more likely to be a digital native and expresses a behavior that is typical of one, i.e., checking his Instagram account before anything else.

Question 18

Which of the following is considered the most advanced channel in the social entertainment zone?
A)Social entertainment.
B)Social games.
C)Social storefronts.
D)Social identity.
E)Social utility.

Accepted Answer

Social games are considered the most advanced channel in the social entertainment zone, as they have the potential to attract a large number of users and generate revenue through in-game purchases. They also offer opportunities for social interaction and engagement among users. Social entertainment, social storefronts, and social identity are other channels in the social entertainment zone, but they may not be as advanced or popular as social games. Social utility refers to social platforms that provide useful tools or services for users, such as LinkedIn or Yelp, and is not directly related to social entertainment.

Question 19

Which four types are social publishing sites?
A)Social networking sites,message boards,forums,and wikis.
B)Blogs,microsharing sites,media sharing sites,social bookmarking and news sites.
C)Social games and gaming sites,socially enabled console games,alternate reality games,and virtual worlds.
D)Reviews and ratings,deal sites and deal aggregators,social shopping markets,and social storefronts.
E)The internet,social software,devices,and social media users.

Accepted Answer

Blogs, microsharing sites, media sharing sites, social bookmarking and news sites are the four types of social publishing sites that involve user-generated content and sharing of information, news, and media. These sites allow users to publish and share their opinions, ideas, and experiences with a wider audience, and engage in social interactions with other users. Examples of social publishing sites include WordPress, Tumblr, Twitter, YouTube, Flickr, Reddit, and Digg. Social publishing sites have become an important part of the social media landscape, and have revolutionized the way people consume and create content online.

Question 20

Which of the following is not true about the phrase,'a culture of participation'?
A)It is based on the belief in democracy.
B)It is one in which people freely interact with others.
C)It exists with open access to venues that allows users to share content.
D)It facilitates the power to build on the content of others from your own unique point of view.
E)It discourages people from passively lurking on social media websites.

Accepted Answer

The phrase 'a culture of participation' encourages and promotes active interaction and contribution rather than passive observation. Therefore, option E, which states that it discourages people from passively lurking on social media websites, is not true.

Quiz 1: The Social Media Environment

What is the difference between synchronous and asynchronous interactions?

The virtual worlds of Candy Crush and Mafia Wars are categorized under which zone of social media?

The social utility,Facebook,offers which of the following?

Which social media space zone primarily assists in the online buying and selling of products and services?

Which of the following best describes a social publishing site,such as a blog?

Which of the following best fits the role of a 'Digital Native?'

Social media and traditional media are most alike in which regard?

Facebook applications apply to which of the following zones of social media?

Which of the four zones of social media mainly assists in the dissemination of content to an audience?

A synchronous interaction is best exemplified by which of the following?

Which of the following applies to friends or fans that communicate and share content in a variety of ways within a social networking site?

Which of the following best explains what social media are?

Which of the following completes the sentence,'Television,newspapers,and magazines are forms of ______ used by companies to communicate a message'?

Broadcasts,digital channels,and print advertisements that reach a large number of people are examples of which type of media?

Which of the following represents the three channels in the social community zone?

Which of the following completes the sentence,'Christine maintains her ______ by updating her status,indicating her availability,and adding a friend on Facebook'?

Which person best fits the description of a 'Digital Native'?

Which of the following is considered the most advanced channel in the social entertainment zone?

Which four types are social publishing sites?

Which of the following is not true about the phrase,'a culture of participation'?